What is Convertkit?
ConvertKit is a program that allows you to send newsletters. There are a multitude of programs out there that also do this. You may be the most familiar with Mailchimp as that is the one that most people start out with. Mailchimp is great for beginners but if you are serious about growing your email list you need a program that allows you more control over segments in your lists.
Why Do I even need an email list?
If you have spent any amount of time online you will have seen that anyone who is serious about their business has an email list. This is because you have greater control at providing information when you are in someone’s inbox. Think about it. Facebook is forever altering their algorithm and lately, I have noticed that it is harder to get traction on Instagram. If you are depending solely on social media to get information about your programs and such to people, you are taking a huge risk and there is a not so small chance that your social media update won’t even be seen. However, if you are in someone’s inbox then there is a good chance that they will at least see that you have an update. Whether or not they actually open your email is another matter and often boils down to how attractive and compelling your heading is. That is a copywriting issue so we will put that aside for now. The point is that the chance of you being SEEN in an email inbox is significantly greater than your chance of being seen on a social media timeline.
How is Convertkit different from other newsletter programs such as Mailchimp?
Mailchimp is great for beginners. I used Mailchimp for a long time before finally making the switch to Convertkit earlier this year. If you are just starting out Mailchimp’s free version just may be all that you need.
If you have a sizable email list you will need something that allows greater control over your list. For example, I offer both blog coaching and copywriting services. Sometimes I want to send an update just to my blog coaching list. With Mailchimp, it was a clunky operation of making a separate list and hoping that I did not accidentally send an email to the wrong person. With Convertkit I can tag a pop up with blog coaching and whoever opts into that particular pop-up will be on my blog coaching list so later when I am ready to send an update to people interested in blog coaching I can just select that tag and PRESTO, no sending the wrong stuff to the wrong people. The tagging feature is a big thing for most Convertkit users.
Why did I make the switch from Mailchimp to Convertkit?
I needed more control over my email list and the tagging feature won me over. I felt as if I was constantly sending the wrong info to the wrong people. There were many times I would look back over a list and be like oh SHIT!! And I had more than my fair share of unsubscribers. After one too many times of this I finally sat down and thought about it and the universe must have been in agreement with me because at that same time Melyssa Griffin sent out an email challenge with a free trial of Convertkit and I signed up. After 30 days I was completely sold on Convertkit and purchased a plan. I have to admit that Convertkit has a learning curve and yes I had a couple of what I like to call my Oh Shit!!! moments but after reaching out to some friends who helped me set up my tags and explained in depth how to use them I have been able to really target my list. And that has been extremely helpful in growing my business.
Ok Tags are great and all but what else does Convertkit have that other programs don’t have?
Ok, I get you..you are looking at Convertkit and the price tag and you are wondering what makes Convertkit so great that they charge THAT much for. After all, Mailchimp is FREE.
Yes, my friend, other services may be cheaper but do they have Convertkit’s automation features? NOPE!
Convertkit’s automation feature is a game changer in the professional blogging niche.After all, you don’t want want to be tied to your email software. You got things to do! Like making money and taking over the world. With Convertkit you can set up “rules” and it will do what you need it to do.
As I have mentioned before I have one set up so that if you opt into my newsletter then your name will go under the writing tag so that I can target you when I have writing information to share.
I also have a book blog and I have a newsletter for that also and if you opt into THAT newsletter then the tag book blog will be applied and when I have info for that I can just target those people instead of sending people only interested in my ghostwriting stuff info on the latest Kindle Deals. That is a sure recipe for people clicking on unsubscribe.
I am also a big fan of the integrations that Convertkit has. Like the WordPress one. You see the opt-in for my newsletter at the end of the post? That is a simple integration on Convertkit’s part. With Mailchimp I was ready to trash my MacBook Pro with trying to figure out how the hell to get the opt in to show up. But with Convertkit, it is just a matter of a few clicks and get this, if you want the same one to show up then you can set it to default and it will show up all by itself! You can also add a different one with just a few clicks. This alone makes Convertkit worth the price if you ask me. After all, if you can get your opt-in to show up no one will be able to well..opt in! Convertkit makes this super easy!
It is no secret that I love Convertkit. I think the price is fair for everything that you can do with it. With Convertkit I can put my focus on growing my list and be sure that the correct people are getting the correct updates. And with that I am able to really focus on the things that matter most.
If you are interested in Convertkit and want to switch you can click here. This is my affiliate link but I love and use Convertkit and I wouldn’t suggest you try it if I didn’t use it myself. So give it a try and email me to let me know what you think!