If you have been blogging for any amount of time then you know how important it is to have an editorial calendar, Not only can you make blog post series look professional and not like you just woke up and slapped together a post but on days where your brain is a big blank empty spot you will already have ideas that you can use. There have been days where I felt I couldn’t come up with an idea to save my life but because I had my editorial calendar with my outlines and the bare bones of a post I was still able to be productive. And when you are working for yourself time is money.
Why do I need an editorial calendar
One of the main reasons is so that you can plan out your content and you won’t have ten posts in a row that talk about your life. Which if you are hoping to turn your blog into a business is not the best idea anyway.
Why do I use Trello as an editorial calender
I have tried I think almost EVERY to look for a program that I could customize it the way I think. I also wanted something that was flexible and easy to customize. If I needed to move ideas around, I could without having to erase everything and type it back in.
In the end, it was a toss up between Asana and Trello, and I finally went with Trello because the way it is laid out matches the way my brain thinks.
I found it easier to fill out the Trello cards and have my clients look at them than I did with Asana. With Asana it did not feel as intuitive to me like Trello did.
With Trello you can get Trello Gold which is only 45 dollars a year, and you can have all sorts of neat power ups. Yes, Asana has the dancing Unicorn, but I am much less impressed with a dancing unicorn than I can integrate Trello with Slack and programs such as those.
That is another reason I went with Trello because with Zapier you can make it do almost anything your mind can think up. It integrates with Slack, Google Drive and Google Hangouts among many other services.
So how DO you use Trello as an editorial calendar?
First I keep all my ideas, even the crappy ones in Evernote. Then once or twice a month I go through them and weed out the really bad ideas from the good ideas. The good ideas I then put on the Calender in Trello. I like to use the calendar view because I can see if I am posting too much of one topic. I don’t want to post about social media for three weeks in a row. If it turns out that I DO have too much of one topic, then I know that I need to go back to brainstorming and to come up with other topics to put on the calendar. Once I am satisfied with how it looks on the calendar I go back to the card view and sort it from what is due next on the list.
There are days when I do fall behind, and I have to rearrange the topics on the calendar, and with Trello this is easy. All you have to do is drag and drop it to its new place on the calendar. No more deleting and copying and pasting like I had to do in excel.
While you CAN make check lists on the card itself, I prefer to make different colors and drag the card to whatever I am doing now. For example in the am writing color I have Trello for the editorial calendar. Then after I am done with the first draft, I will move it to the Grammarly column. You can put the link to the blog post on the back of the card, so there is no hunting through a million files on your computer for one article. I have different columns that represent what I need to do next with the article.
Also with the columns, it is easy for a client to see exactly what I am doing. This cuts down on emails asking me for an “update.” They can just look at the Trello board and see what I am doing. Another nice thing is that I always have the latest Document attached to the Trello card so the client can look at it whenever they want to. This also cuts down on the likelihood that I will send the wrong file to the wrong client *cough* I know I am not the only freelancer to have done so, but it was still embarrassing when it happened. It also did not look very professional.
Below I have put a link for you to be able to copy my Trello Board.Remember to COPY IT TO YOURSELF or anyone with that link can see what you write down.