I don’t know about you but when I come across a mention of a person, the first thing that I do head is to their About Page on their website. If I like your posts, book or podcast then you can bet that I will be looking you up. I love to learn about the person behind the scenes so to speak. I also love a pretty About Page. I have to admit I need to work on mine. My Photoshop skills are not that good yet so I maybe will hire someone to make one for me.
I have a blog why do I need an About Page too?
They are two separate things. A blog is where you prove you have expertise in what you are trying to get people to buy. If you are a health coach you write about health things. If you sell courses then you write about what your course topics are.
An About Page is where you tell the world WHO you are. If you are selling services you are essentially selling yourself. Think about it, there are a million copywriters and coaches and graphic designers out there so what it comes down to is finding your ideal audience and making them feel comparable enough to fork over their hard earned cash for your services. It is a chance to build that very important relationship between you and your reader. That is important if you want to close the sale.
OK…OK.. You have convinced me, but I have no idea HOW to write an About Page. HALLLLP!
I know a lot of people hate writing. I don’t understand WHY but they do. While you can always hire a copywriter (hint, hint) there is a DYI approach also. I will explain in detail how I wrote my About Page.
First, sit down and pour your heart out. Write what you really want to say. Don’t worry this is just the first draft. I take Anne Lamont’s advice to write shitty first drafts quite seriously. If you think what you are reading here is my first draft you are sadly mistaken. What actually makes it on the blog is like my 5th draft. So sit down and if you are a tech person like me open up whatever you use to write. (I myself love Scrivener) and just write to your heart’s content. Be as snarky or as mean as you want. NO ONE IS GOING TO SEE THIS DRAFT.
After you get all your words down you save that draft and I like Scrivener because I can open up another draft right beside the shitty one and then I write it again but a better version..see this is this article right here that I am working on. To the left is the shitty first draft and to the right is the second draft. Actually, the one on the right is so shitty I just started over on the second one. I have my bad writing days like everyone else.
I keep writing and re-writing until I get a draft I am proud to put on the internet then copy and paste it into Grammarly. I have learned this the hard way but never ever try and edit and write at the same time. It is not possible. You will just end up with shitty copy that no one will want to read. After I put it into Grammarly I start to edit it. I have atrocious spelling so this can take a couple of hours. Then I put it aside and work on something else. There comes a time when your brain starts screaming IT IS GOOD ENOUGH!! STOP!! Let me tell you, NEVER listen to that voice cause we are NOT settling for good enough, we want outstanding copy. So put it aside and come back to it later with fresh eyes.
Later can mean later that day after you have worked on your Instagram (does Instagram algorithm piss off anyone else?) or it could mean the next day. When you feel refreshed go through it again with a fine tooth comb. When you have determined that it is the best it can possibly be then you post it.
I went and downloaded Scrivener and now I am ready to write my shitty first draft. What do I WRITE about on an About Page?
The most important thing is to write about yourself in relation to your business.
Ummm…can you please talk in normal person English Hillary?
Let me try and use myself as an example. I am a copywriter. Now there are a million copywriters out there. Some are technical copywriters and can write technical manuals and some are better suited for people and products with a personality (like me). So I wrote my copy and my About Page to reflect the kind of people that I hope to attract. Which are people with a personality that is looking for unconventional copy. I might put in unconventional facts about me or something else that gives off the whole snarky persona I got going on up in here.
If you are elegant and classy though don’t try and be snarky. Be YOURSELF or you will attract the kinds of people you hate to work with. If you are elegant and classy then maybe you can show yourself sitting in a 4-star restaurant with a client or something.
Then write about you and your business. Maybe tell a story about how and why you got started. That is what I did. Tell the story BEHIND the business. Your “why” so to speak.
These are but a few tips on how to rock your about page. I went more in-depth in an ebook that I made. Just fill in the form below to get your FREE download!
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